I once asked an incredibly successful businessman what he believed was the most important thing he did to succeed in life. The response? “Being genuine”. It is so simple yet so often ignored. Being genuine is the simplest thing we can do in life and helps us do what we say we will do (see Life Should #5). It means you do not say things just to make someone happy. It also means you do not have to be rude or purposefully hurtful by speaking your mind. It means you are being honest and truthful about, well, anything, even if it makes someone unhappy at the time.